Every form of advertising is different. TV, radio, online, billboard, in-store and print ads all require a different approach to communicate most effectively with an audience. There are, however, a number of principles which are shared between them and much can be learnt from studying each one in turn. In this article, we look at how the knowledge gained from successful print advertising can be applied to marketing in general. Follow these 10 tips for guaranteed marketing success.
5 tips for choosing A Reliable Printing Company
A printing company is a very integral part of your business. It is the print shop that prints all your marketing material and in the process helps build your identity in the business and corporate market.
However in the process, the printing company can also either improve or destroy your business. If the printing services is not reliable or professional in their work, you may end up repenting hiring them in the first place. So here are some tips to help you choose and hire a reliable and competent printing company.
Is Your Artwork Ready for Print?
So, you’ve got a hit design blog, mastered the user experience and can code a PSD file to XHTML and CSS in about 5 minutes. You can run circles around digital media, and maybe you’ve even gotten your feet wet with HTML 5 and CSS3. But then, seemingly out of nowhere, your client asks for a quote on some fancy business cards with gold foil stamping. That’s when it hits you. When was the last time you prepared a file for professional printing?
Thankfully, you’ve got one of the most powerful tools for learning at your disposal – the internet!
So, let’s take a look at a few things (in no particular order) your printable file is going to need in order to make it safely through the press into the hands of your happy clients. Please bear in mind that these are just standard rules and you should check with your printer to verify that they are using the same measurements, etc.